ALHAMBRA was born in Alicante, a beautiful coastal city in Spain, renowned as one of the world's most livable cities. The natural beauty of the Mediterranean and the passion and romance of the Spanish people have shaped the brand's enduring personality since its inception in 1977: natural, romantic, positive, and inclusive. Alhambra believes that contemporary urban architecture and daily work routines impose a conventional order on life, and the desire for a return to nature within this order has become the voice of the fashion-conscious crowd. The brand creates fabric collections featuring natural florals and classic retro patterns, diverse materials, and Mediterranean colors, offering urban dwellers a noble and natural living experience.