2011-12-08Alhambra's round-visit in China

The marketing director of the Spanish fabric producer ALHAMBRA INT. was in China during November and December to visit local retailers together with the sales team from Euroart/Decora. These visits of local retailers will enhance the supplier’s knowledge of the Chinese fabric market, to get a better understanding of the need of the Chinese customers and give design inspirations for upcoming years. Another aim of such visits is to coach the local retailers in sale tactics and how culture and history are reflected on their design and fabrics.